Absolut Glimmer (A Limited Edition bottle with a crystal shape)

ABSOLUT GLIMMER is produced in a series of 4.8 million bottles. It is launched globally in the fall of 2010.

Previous seasonal initiatives and gift packs from ABSOLUT include ABSOLUT ART OF SHARING limited edition pitchers (2010), ABSOLUT ROCK EDITION (2009), ABSOLUT MASQUERADE (2008), ABSOLUT DISCO (2007), ABSOLUT MINI BAR (2009) and ABSOLUT BLING BLING (2006). Despite being sold in millions, these gift packs have become desirable collector’s items on eBay.

ABSOLUT GLIMMER – MAKE THE PRESENT EXCEPTIONAL was developed by ABSOLUT in collaboration with Family Business (packaging & promotion), TBWA (print ads), Great Works (digital media) and Jung (PR).

After all the successful seasonal gift packs in recent years, ABSOLUT VODKA is now tweaking its design story with the launch of ABSOLUT GLIMMER. Made in crystal pattern-shaped glass, this limited edition bottle is designed to make the present exceptional.  ABSOLUT GLIMMER is a perfect gift and collector’s item, which elevates and brings energy to any party or night out. More than 100 markets will launch ABSOLUT GLIMMER during the fall.

“Our latest holiday initiatives, ABSOLUT DISCO, ABSOLUT MASQUERADE and ABSOLUT ROCK EDITION, were highly appreciated by customers around the world. This time we wanted to create something truly different. For the first time ever, we challenged the bottle shape by modifying the finish of the glass. ABSOLUT GLIMMER is a glimmering version of our iconic bottle, re-designed to dazzle people in any place and happening where it is present”, says Anna Malmhake, Vice President, Global Marketing.

ABSOLUT GLIMMER is a stylish design concept that challenges the norm of the traditional gift pack. With its glimmering design and crystallic facets, it is a definite eye-catcher. It does not only look stunning. By its mere presence, ABSOLUT GLIMMER inspires people to dress up, shine and always look for those small but precious indulgences.

“With ABSOLUT GLIMMER, we want to encourage people to make the present exceptional. The idea that any moment anywhere can turn out to be a memory for life – bringing inspiration and excitement to any event – is what this bottle is all about”, Anna Malmhake says.

Absolut Watkins (Traveler's Exclusive)

Absolut Watkins (Spiced Coffee And Almond Flavored Vodka) 

Absolut Watkins 1Litre (Sealed)

Just add cola!

The ABSOLUT WATKINS launch will be backed by a powerful 360-degree marketing campaign in duty free/travel retail markets worldwide, including unique in-store brand installations. A special signature cocktail has been created, ABSOLUT WATKINS AND COLA, with ABSOLUT WATKINS and cola simply poured over ice. A dossier of drinks recipes also presents a number of other irresistibly glamorous ABSOLUT WATKINS cocktails.

The exclusive ABSOLUT WATKINS campaign is being executed worldwide by Pernod Ricard Travel Retail.

Absolut Watkins

ABSOLUT WATKINS!

Last night, on October 18th, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes — ABSOLUT WATKINS, the smashing new limited edition flavor from ABSOLUT, created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. ABSOLUT WATKINS will be launched throughout the global duty free/travel retail market in January 2011.

ABSOLUT WATKINS is a truly innovative new flavor; rich, smooth and sensual in taste and aroma with the distinct, mysteriously luxurious qualities of freshly ground coffee with notes of almond, caramel and warm chilli.

The extravagant and glamorous decor of the unique limited edition ABSOLUT WATKINS bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as VOGUE and The New Yorker.

“Having my name on the ABSOLUT bottle is crazy and fantastic,” said Stockholm and Milan based Watkins. ”I’m Swedish, so the brand has always been there for me, and looking back at previous ABSOLUT collaborations, it’s truly a great honor to be in that company.”

“With my bottle decor and the campaign imagery, I wanted to convey something of my own vision regarding the archetype of cosmopolitan glamour,” Watkins continues. “The flavor is a traveler’s exclusive and traveling is one of my great passions. Everything I do is all about people and places, traveling and new experiences.”

The “sneak première” of ABSOLUT WATKINS was staged at legendary Villa L’Abri in Cannes during the TFWA World Exhibition at an extravagant party for trade press and VIPs, complete with set designs and extras employed to add an out-of-the-ordinary sense of the timeless glamour of classic luxury travel, naturally all in the presence of the artist Liselotte Watkins. ABSOLUT WATKINS was received with great delight and enthusiasm by the invited audience.

“ABSOLUT WATKINS is a most exciting launch for us indeed,” said Anders Olsson, Director of The Absolut Company Global Travel Retail. “Since our target group is global travelers, and all of our operations are all about traveling, it’s a treat for us to be able to celebrate the entire concept of stylish travel with a brand new and unique product. Also, we’ve been delighted to be involved in this kind of creative collaboration with Liselotte Watkins, honoring, you might say, the creative roots of our ABSOLUT brand.”

Absolut Vodka 50ml Miniature

Absolut Vodka Blue, Absolut Peppar, Absolut Apeach, Absolut Mango, Absolut Pears, Absolut Kurant,Absolut Raspberri, Absolut Ruby Red, Absolut Mandrin, Absolut Citron & Absolut Vanilia.

Absolut Berri Acai

The new ABSOLUT BERRI açaí brings together some of the world’s most exciting flavors in a modern premium vodka. Açaí grows on palm trees in South America, blueberries are mainly native to North America and Europe, and pomegranate is a delicacy from Southwest Asia. These flavors mix very well, and together they create a vodka with a truly global appeal. ABSOLUT BERRI açaí will first be available in February 2010, at bars, restaurants and retailers in the United States.

“We have combined the smoothness of açaí with fresh pomegranate and blueberry notes, to create a new, modern flavor. ABSOLUT BERRI AÇAÍ has en elegant, focused berry aroma, a pure, vital and slightly juicy taste, and a smooth, crisp and berry finish. It is the perfect spirit for mixing, as its subtle fruit and flower notes add an elegant and refreshing tone to any cocktail”, says Laura Stephen, Global Marketing Director ABSOLUT Flavors and Extensions, at The Absolut Company.

ABSOLUT VODKA introduced ABSOLUT PEPPAR (1986) and ABSOLUT CITRON (1988) at a time when no other brands thought of flavored vodka. Since then ABSOLUT has been a pioneer within the category, and with ABSOLUT BERRI AÇAÍ, ABSOLUT carries a line of twelve different flavors in addition to the original ABSOLUT VODKA.

”Creativity is what drives this brand forward. That applies not only to our marketing and design, but also to our product development. When launching a flavor, we want to make room for new cocktail experiences. With ABSOLUT BERRI AÇAÍ we hope to inspire bartenders and consumers, showing them how easy drink mixing can be. One of my favorites is the ABSOLUT BLUES, a sour with ABSOLUT BERRI AÇAÍ, lemon juice and simple syrup, garnished with blueberries and mint,” adds Laura Stephen.

Just as the berries mix very well together, ABSOLUT BERRI AÇAÍ mixes well with a wide range of fruit juices and sodas. Mixed with club soda it conjures up a lazy summer afternoon, even in the winter. And shaken with cranberry juice and orange liqueur, it becomes an exceptionally flirty and delicious version of the Cosmopolitan.

The shape of the ABSOLUT VODKA bottle has made it one of the world’s most iconic products, and ABSOLUT BERRI AÇAÍ reinforces the brand’s strong design heritage. The new flavor comes in a transparent bottle with a deep-purple berry vine climbing around it.

ABSOLUT BERRI AÇAÍ comes in the following bottle sizes: 1 litre, 750 ml, 700 ml, and 50 ml.

Absolut Mixologist Gift Set

Absolut 100

                                                      

ABSOLUT 100, introduced in 2007, is an intense member of the ABSOLUT VODKA family – a premium vodka representing an entirely new and innovative concept. The ABSOLUT 100 is, just as all members of the ABSOLUT VODKA family, produced in Åhus in the province of Skåne.

ABSOLUT 100 is rich and smooth with notes of dried fruit and herbs.

The stylishly intense, masculine qualities of ABSOLUT 100 are emphasized in the tough design concept with the bold bottle in opaque black, chrome silver and gray. Following the concept of tasteful simplicity, the qualities of ABSOLUT 100 makes the perfect base for mixing very tasty drinks.

ABSOLUT 100 is a new, stylish product targeting discerning consumers who appreciate the total experience of drinking and is ready to try a new bold vodka that is intense and rich and adds character to the drink.